Ivy Wang

Writing

Are We Asking the Right UX Questions About AI?

As AI products shift from navigation-first interfaces toward intent-driven experiences, I've been wondering what we might lose along the way. People don't always know exactly what they want or what's possible before they begin exploring. Perhaps the future isn't about replacing navigation with conversation, but designing interfaces that help people discover what they want and guide them toward expressing their intent.

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Work

Gretel Navigator - Designing an Intent-First Generative AI Experience

Turning synthetic data generation from a technical, configuration-heavy process into an interactive experience driven by user intent.

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Writing

AI Makes Design Decisions More Important

AI is making interface creation easier, but that doesn't make design less important. As execution becomes faster, I believe a designer's value increasingly shifts toward judgment: defining systems, making decisions visible, and creating the principles that guide what AI builds.

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Work

Designing an Intuitive Workflow for Synthetic AI Models

This case study covers the design of Gretel Workflow, a system for automating synthetic data generation. As the sole designer, I simplified a complex, code-heavy process using modular design, an icon-based system, and user-friendly UI components, improving workflow clarity and user confidence.

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Work

Thriving as a Sole Designer

This case study highlights my role as a sole product designer in a fast-paced team. I improved user engagement with a redesigned dashboard, enhanced data clarity in synthetic reports, and streamlined collaboration through an automated design system. My strategic influence and quick decision-making helped drive product improvements and a better user experience.

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Work

Improving the Sign-up Process for Pending Users

Context plays an important role in users’ behaviour and actions. The real-life scenarios are usually much more complicated due to the difference in context. I was lucky to be able to design and iterate based on real-life use cases.

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Writing

The Beauty of Design

I have been practising visual design persistently, with a goal to experiment and explore possibilities on visual design on the web medium; using “beauty” to improve functionality and create a much more intuitive, consistent and pleasurable experience - hoping to challenge the misconception that visual design on web is purely decorative.

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