Work
Designing an Intuitive Workflow for Synthetic AI Models
This case study covers the design of Gretel Workflow, a system for automating synthetic data generation. As the sole designer, I simplified a complex, code-heavy process using modular design, an icon-based system, and user-friendly UI components, improving workflow clarity and user confidence.
Work
Designing the First Generative AI Platform for Tabular Data
Gretel Navigator is a generative AI platform for tabular data, enabling users to create and refine datasets with prompts and real-time feedback. I developed a new research approach to simplify AI processes, resulting in an intuitive platform that improved user engagement.
Work
Thriving as a Sole Designer
This case study highlights my role as a sole product designer in a fast-paced team. I improved user engagement with a redesigned dashboard, enhanced data clarity in synthetic reports, and streamlined collaboration through an automated design system. My strategic influence and quick decision-making helped drive product improvements and a better user experience.
Work
Improving the Sign-up Process for Pending Users
Context plays an important role in users’ behaviour and actions. The real-life scenarios are usually much more complicated due to the difference in context. I was lucky to be able to design and iterate based on real-life use cases.
Writing
The Beauty of Design
I have been practising visual design persistently, with a goal to experiment and explore possibilities on visual design on the web medium; using “beauty” to improve functionality and create a much more intuitive, consistent and pleasurable experience - hoping to challenge the misconception that visual design on web is purely decorative.